--- Text automation has gone from being a technical curiosity to an operational necessity for many businesses. However, the key to success lies not in automating everything, but in knowing how to discern where the machine brings efficiency and where the human brings soul. ## When is it IDEAL to use automatic texts? 1. **High Frequency and Low Risk Content:** Product sheets for e-commerce, weather reports or sports results. 2. **First Drafts:** To overcome creative block and establish a basic structure. 3. **Personalization at Scale:** Greetings, order confirmations or recommendations based on user behavior. 4. **Support Translation:** So that a user can quickly understand a knowledge base in another language. !!! dica Automatic texts are excellent for repetitive tasks where factual accuracy is more important than literary style. ## When is it a MISTAKE to use automatic texts? | Scenario | Risk | Why avoid pure AI | |---------|-------|--------------------------| | **Home Pages** | Lack of differentiation | It's your cover letter; it must have a unique voice. | | **Legal Content** | Binding errors | AI can invent terms that generate legal problems. | | **Reputation Crisis** | Lack of empathy | Responding to an angry customer with AI often makes the situation worse. | | **Opinion and Leadership** | Loss of authority | Nobody wants to read a machine's opinion about the future of their industry. | ## The Automation Semaphore - **Green (Go Ahead):** Transactional emails, interface micro-copy, technical product descriptions. - **Amber (Caution):** Educational blog articles, weekly newsletters, technical support responses. (Require human review). - **Red (Stop):** Brand manifestos, CEO letters, content on highly sensitive or ethical topics. ## Conclusion Automatic text is a tool, not a substitute. Use it to free your team from monotonous tasks and allow them to focus on strategy, creativity and emotional connection with your audience.