--- The automation of texts has evolved from a technical curiosity to an operational necessity for many companies. However, the key to success lies not in automating everything, but in recognizing where the machine brings efficiency and where the human adds soul. ## When is the use of automatic texts IDEAL? 1. **High-frequency, low-risk content:** Product descriptions for e-commerce, weather reports or sports results. 2. **First drafts:** To overcome the fear of the blank page and create a basic structure. 3. **Personalization at scale:** Greetings, order confirmations, or recommendations based on user behavior. 4. **Translation of Support:** So that a user can quickly understand a knowledge base in another language. !!! tip Automatic texts are excellent for recurring tasks where factual accuracy is more important than literary style. ## When is the use of automatic texts a MISTAKE? | Scenario | Risk | Why avoid pure AI? | |----------|--------|------------------------------| | **Homepages** | Lack of differentiation | It's your business card; should have a unique voice. | | **Legal content** | Binding errors | AI can invent terms that cause legal problems. | | **Reputation crisis** | Lack of empathy | Responding to an angry customer with AI often exacerbates the situation. | | **Opinion and leadership position** | Loss of authority | Nobody wants to read a machine's opinion about the future of their industry. | ## The Traffic Light of Automation - **Green (Go):** Transactional emails, micro-labels of interfaces, technical product descriptions. - **Yellow (Caution):** Educational blog articles, weekly newsletters, technical support responses. (Require human review). - **Red (Stop):** Brand manifestos, letters from the CEO, content on highly sensitive or ethical topics. ## Conclusion Automatic text is a tool, not a replacement. Use it to free your team from monotonous tasks and allow them to focus on strategy, creativity, and emotional connection with your audience. ---