--- # Beyond the Keyword Old SEO: "Best coffee shop NYC" New SEO/GEO: "Where can I find a quiet place to work with good espresso in lower Manhattan?" The second query requires *semantic understanding*. ## Vector Search Explained Modern search engines convert your text into "vectors" (mathematical representations of meaning). If your article is about "java" (coffee) but uses words like "computer", "code", "compile", the vector moves away from coffee. ## Writing for Semantics * **Topic Clusters:** Cover a topic exhaustively. * **LSI Keywords (Natural):** Use synonyms and related concepts naturally. * **Context:** Provide context. Don't just list facts; explain *why* and *how*. ---