--- # The Zero-Click Apocalypse Gartner predice que el volumen de los motores de búsqueda disminuirá un 25% para 2026. ¿Por qué? Porque la IA responde a las consultas de los usuarios directamente en la página de resultados. ## Survival Strategy 1. **Own Your Audience:** Build an email list. Move users from "rented land" (Search) to "owned land" (Newsletter/App). 2. **Brand as Search:** Make users search for *you* specifically ("Red Creativa Pro AI tips") rather than generic terms. 3. **Video & Audio:** AI is still catching up on indexing video/audio. YouTube and Podcasts are safe havens... for now. ---